Omni-Channel experience design

While the user interface is enhanced for usability, the visual design and content are intuitive, immersive and highly engaging. These factors re-energized the brand and made its online presence more interesting to explore.

  • 2015
    UX Design

    CHALLENGE

    There was a growing demand within Ooredoo to provide a more compelling experience for customers, with a vision of differentiating the brand through an innovative and seamless digital experience, across the suite of Omni-Channels digital platforms. Rather than following others, Ooredoo wanted to be an innovator in this space – offering a user-centric experience that is immersive and engaging.

    APPROACH

    It starts with understanding the needs, therefore we conducted stakeholder interviews and ran workshops to understand business challenges and customer needs. To better identify Ooredoo’s users, we created Archetypes/Personas & Usage Scenarios from their user segments and identified their pain points and considerations. We crafted a new design language that is specific to meet real user cases and tested them to ensure that our solutions would hit the mark. We removed all visual barriers to create a simple, yet engaging visual design with imaginative iconography that is easy to understand and recognize. We did that through an iterative design process in collaboration with Ooredoo, with the user in mind at every step. We also got personal with content. New content is simpler, shorter, relates to everyday jargon, up-to-date, more relevant, scannable, with a clear and straight forward call-to-action. We materialized the core values of Ooredoo and we implemented the same approach in the mobile App design process and the other digital channels.

    Strategy

    Vision Stakeholder Analysis Competitive Analysis Structure & Language

    RESEARCH

    Surveys Focus Groups Personas & Usage Scenarios Experience Mapping Card Sorting

    DESIGN

    Information Architecture Wireframes Visual Design

    Testing

    Heuristic Evaluation Usability

    CONSTRUCTION

    Responsive Web Design Mobile App Design In-Store Interactive Screens Digital Guidelines Writing Style Guide

    IMPACT

    Spruced up with some interactive features and lovely aesthetics, the UI conveys all the relevant information beautifully and efficiently. The visitors are quickly engaged thanks to an outstanding user centric experience design.

    App Prototype

    Initial design concept for Ooredoo Mobile App
    This was a result of extensive research that carried out in Qatar, Doha with Ooredoo’s users. It addresses all their needs and meets their expectations. The App has won “Best App Design” Award 2016
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