While the user interface is enhanced for usability, the visual design and content are intuitive, immersive and highly engaging. These factors re-energized the brand and made its online presence more interesting to explore.
There was a growing demand within Ooredoo to provide a more compelling experience for customers, with a vision of differentiating the brand through an innovative and seamless digital experience, across the suite of Omni-Channels digital platforms.
Rather than following others, Ooredoo wanted to be an innovator in this space – offering a user-centric experience that is immersive and engaging.
It starts with understanding the needs, therefore we conducted stakeholder interviews and ran workshops to understand business challenges and customer needs. To better identify Ooredoo’s users, we created Archetypes/Personas & Usage Scenarios from their user segments and identified their pain points and considerations.
We crafted a new design language that is specific to meet real user cases and tested them to ensure that our solutions would hit the mark.
We removed all visual barriers to create a simple, yet engaging visual design with imaginative iconography that is easy to understand and recognize. We did that through an iterative design process in collaboration with Ooredoo, with the user in mind at every step.
We also got personal with content. New content is simpler, shorter, relates to everyday jargon, up-to-date, more relevant, scannable, with a clear and straight forward call-to-action.
We materialized the core values of Ooredoo and we implemented the same approach in the mobile App design process and the other digital channels.
Structure & Language
Personas & Usage Scenarios
Responsive Web Design
Mobile App Design
In-Store Interactive Screens
Writing Style Guide
Spruced up with some interactive features and lovely aesthetics, the UI conveys all the relevant information beautifully and efficiently. The visitors are quickly engaged thanks to an outstanding user centric experience design.
Initial design concept for Ooredoo Mobile App
This was a result of extensive research that carried out in Qatar, Doha with Ooredoo’s users. It addresses all their needs and meets their expectations. The App has won “Best App Design” Award 2016