Motif is a creative agency specialist in the development, implementation and maintenance of complex identities for corporate and commercial brands.
From a conceptual and analytical point of view, many issues need to be considered to ensure that the brand remains relevant, differentiated and authentic.
Branding is far greater than the mere appearance. At MOTIF, we develop a clear brand’s statement; one that naturally answers all the important questions. What the brand does, how it differs from others, what the brand’s strength is and who the target audience are? Equally, at the heart of our work is to create a clear, strong and understandable positioning for new and existing brands and develop a brand identity over time with the right attitude, tone and content.