AlarabyTV is a TV channel broadcasting for Arabs all over the globe, and since Motif works very closely with AlarabyTV we noticed that they don’t have Eid greeting. Alaraby TV welcomed the idea of creating Eid greeting to be aired during both Eids.
With Arabs being AlarbyTV main target our creative team decided to represent Arab families celebrating the Eid with their unique traditions all over the globe. We chose big Arab cities such as Mosel, Quds, Doha, Damascus with highlighting each city’s monument, We also chose London because of its big Arab community
Finishing off with applying AlarbyTV brand identity, we created an illustrated animation of Eid celebrations.
Motif created two versions for the greeting to be aired between shows and as a greeting animation during the Eids.