COFFEE SHOP MARKETING | Motif Agency

Stress Bar

With the explosion in the number of Coffee shops in Doha, Stressbar Cafe brings a new experience to the customers by combining a chill out atmosphere with unique menu items.

Brand
Digital Marketing

The Brief

Raise awareness about a new cafe shop in Doha and create a fanbase on the social media platforms.

Brand
Digital Marketing

Challenge

The challenge was to build an engaging audience to increase the ROI and gain loyal customers.

Brand
Digital Marketing

Approach

Starting from analysing the online behaviors of coffee lovers and cafes goers in Doha, we created our content plan considering that social media users are in the habit of sharing food and drink posts regularly.

Brand
Digital Marketing

Solution

We presented the richness of the menu by classifying the menu items into three main categories; Specialty coffee, Sweets and regular coffees. We applied different tactics to target each category’s audience separately using interactive, creative and appealing visuals. In addition to running contests in order to increase the visits.

Specialty Coffee:
Presenting the art of coffee brewing
Sweets:
Introducing the uniqueness of the signature drinks, desserts and ice cream
Regular coffee:
Providing space for coffee addicts

Brand
Digital Marketing

Outcome

In five months time, the shares of daily stories from
StressBar cafe by customers has significantly increased

+50% Organic Followers
+30% Engagement Rate
+50% Contest Followers

Brand
Digital Marketing

Weill Cornell Medicine - Qatar

Exhibitions & Event Management