An articulated positioning and brand strategy filtered down to a new visual identity that provides Doha Institute with the means to produce engaging and informative communications for years to come.
Doha Institute for Graduate Studies
- Visual Identity
- Brand Strategy
The Brief
Doha Institute for Graduate Studies (DI), an independent institute for learning and research. Commissioned Motif to create a brand strategy, positioning, and visual identity from scratch to capture the brand story and goals.
- Visual Identity
- Brand Strategy
Approach
Our branding aim was to uncover precisely what kind of organization Doha Institute wanted to be. Our research, evaluation of the existing logo, analysis of documentation, meetings, and workshops led to inspiring ideas, which helped in structuring the brand strategy.
- Visual Identity
- Brand Strategy
Solution
We devised a new typeface and developed the full brand identity with a reassuring and inclusive tone of voice. We created the brand toolkit, which covers the essential brand assets basics along with the events’ collateral and merchandise design. A comprehensive set of visual identity guidelines governs the use of core brand assets.
- Visual Identity
- Brand Strategy
