Family Food Centre is one of Qatar’s oldest organised supermarket chains, catering over a hundred thousand customers each week and served by over two thousands staff. The requirement was to develop a simple, minimal and contemporary brand identity.
Supermarkets are an essential part of our lives. We knew we had to stand for so much more than just shopping and services. Family Food Centre wanted to be perceived as a supermarket that understands the needs of a family. So we turned this goal into a brand idea to be communicated across every area of the business.
In a world of increasingly generic retail destinations, our approach was to create a brand that could confidently and credibly communicate the mission of the supermarket chain- ‘Family Comes First’.
The simple logo and wordmark came together to create a subtle outline of the shopping cart. We have designed and implemented stationery, signage, livery and packaging, leaflets, brochure covers, Out of Home advertisements.
Our new brand identity continues to shed fresh light on Family Food Centre’s story of connecting with families.