As a newly rising sport in Qatar Padelo needs to stand out in the crowd and prove itself as the elite in the field. They came to us to help build a digital presence, to develop and implement a digital Strategy on Instagram that would help create awareness of the Brand.
Our goals were to raise awareness about the brand which is based on its objectives raising awareness about the sport itself. Massive research works and planned meetings with the founder of the company and given the objectives that needed to be met. Motif facilitated a comprehensive insight process of all the services Padelo is offering by pointing out the strong points that make it unique to create engaging content and drive traffic.
Our challenge was to build a digital presence from A to Z for Padelo as a pioneering business in Qatar and make it stand out. To build a fan base through digital marketing to increase the ROI.
In terms of targeting, we wanted to make sure we were hitting the varied audiences as the sport is played by all ages and in collaboration between the photography team and the content creators, We planned a content strategy that serves the objectives of padelo with interactive content that drove traffic and increased the engagement rate.