Sidra water is known to deliver the best quality bottled water with the highest standards of purity and safety, with a continuous increase in market share.
Motif was approached with the challenge to recreate the brand from scratch along with the brand guidelines.
Sidra water’s existing brand positioning was similar to many competitive water brands. Our creative team created a compelling alternative brand positioning in order to stand out on the market shelves.
Consumer research, workshops, and interviews gave us a clear direction of what our new branding needed to look like, and how to appeal to our targeted marketing.
The result was our brand story of “Do More. Be more”, which communicates the bigger picture which was the minerals of Qatar that give courage and strength to do more and achieve more.
We brought this story to life by designing the look and feel of the brand, across the full communication spectrum that included brand guidelines and brand collaterals like business cards, bags, newspaper templates, and email signature. The new visual language succeeded in standing out from the crowd and speaking directly to the consumers.
COMPLETE BRAND STORY