Fadi is Motif’s founder and CEO since it started in London in 2011. Under his leadership, Motif has successfully expanded to Qatar in 2014 and Turkey in 2016. Those who know Fadi appreciate his natural ability to deal with challenges smoothly and creatively.

In addition to his positive attitude, he works tirelessly to ensure cohesive links between Motif’s international offices for optimal level of performance.

Fadi holds a degree in Business with a passion for marketing, especially within creative settings. He believes team spirit is a driving force to achieve ultimate success, a belief which proved true under his leadership of a team of 50 creative artists from different cultural backgrounds. For him, Motif is not just a business but rather a way of life that he enjoys, values and look forward to.

In addition to business, Fadi is passionate for art and human innovation. He has worked on various art projects including his first artistic book Colours in the Times of Revolution and many art exhibitions which he co-curated with other artists in London.

Fadi believes in education as a solution for all problems. That’s why he founded Mosaic, a successful humanitarian initiative helping many in deprived areas to continue their education.

Abdul is Motif’s Digital Director since March 2014. He oversees the digital department including the UX/UI & development alongside the digital marketing which is responsible for content creation and online marketing strategies..

Managing this busy and demanding department requires a great deal of creative and strategic thinking at macro level and an eye for details coupled with strong monitoring skills at micro level and Abdul has been successfully on top of these demands for the past 6 years.

Abdul hold a bachelor’s degree in human interaction and is Certified Experience Architect & Specialist by AKINDI UK.

Prior to working with Motif, Abdul has gained his experience in the UK by working with leading companies such as Pearson, Learndirect and Intech.

Firas is Motif’s Creative Director since 2011. Prior to Motif, he has been working for various prestigious organisations and teaching Digital Art & Web Design at the University of Science and Technology in Damascus, Syria.
Equipped with the right skills and mindset, he manages multiple projects from conception to completion and leads a great team of creative artists and art directors.

Firas never fail to impress his clients, as well as his team, with his sharp insights and up to date knowledge of latest marketing trends, graphic designs, relevant software and latest techniques.

Firas graduated from Damascus University in 2004 with a degree of Fine Arts specialising in Graphic Arts.

Anas is highly skilled and creative Visualizer and Art Worker. He joint Motif in 2015 and has since been delivering very creative and artistic results. He has worked for various high profile clients with excellent records of delivery and quality. His professional skills include: creating smart logos and brand identity, creative advertising, press and digital printing, package design, finishing artwork and many more.

During his long years of this domain, Anas has developed excellent professional skills in industry leading software including: Adobe in Design, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat Pro, Corel Draw, Adobe Premier, 3DS MAX and Adobe Flash.

Hussam joined Motif team in 2017. Prior to Motif, he has worked for well known companies.
Hussam has more than 9 years of experience in web development. He has a strong knowledge in PHP with a solid background in PHP frameworks including Laravel and CodeIgniter.

He has developed many WordPress and Drupal themes and plugins. He has also developed many IOS and Android mobile applications using Ionic framework. As an experienced web developer, he has a solid knowledge and experience in JavaScript, Angular and Typescript.

Osman joined Motif team in 2016 to lead the development department team members.
With more than 13 years of experience in the information technology field, he guides the team development efforts towards successful project delivery. His main skills include but are not limited to: PHP, MySQL, JavaScript, Laravel framework, Drupal and Ionic framework.

Osman is also expert in windows and Linux server’s administration and AWS architecture planning. Osman was educated at the Baath University in Syria and graduated in 2004. He continued his professional developments and obtained the following Microsoft Certification; MCP, MCSA and MCTS.

With 8 years of experience, Mariia has a strong skillset in digital design. Over the past years, she has been leading design projects at all stages – starting from the initial research and ending at maintenance and testing of the live project. Mariia’s passions are to dive into design challenges and to study human behavior and how it relates to digital products. Using her experience she is able to translate insights and observations into tangible designs that speak user & business goals.

Prior to her new role with Motif, Mariia spent several years in Singapore with one of the top global consulting corporations, leading the user experience design for client projects. She also holds a master’s degree in Artificial Intelligence Systems from the Donetsk National University in Ukraine.

Manhal joined Motif recently in 2017. He is a member of our team of motion graphic designers. He is also a VFX artist with a magic hand in cameras and video production.

Manhal obtained his bachelor’s degree in 2009.

Abdul joined Motif in early 2016 as creative director. Prior to Motif, he has worked for top animation companies in the middle east including Star Animation and SpaceToon. His experience covers wide range of animation skills including character design, storyboard, concept development, 2D/3D animation, comic book illustration, children books illustration, animation production, animated adverts, short films, games and visual identity.

Abdul holds a degree in Fine Arts from Damascus University in 2002, specialising in Visual Communications. He also holds a Master degree from the Art Institute of Vancouver-BC.
In addition to his professional career, Abdul has taught several animation and graphic subjects in a number of universities in Syria and Turkey including Life Drawing, Photoshop, Advanced Photoshop Techniques for Graphic Designers, 3D Graphics and many more.

Amer joined Motif recently in 2017. Amer is well organised, hardworking, team member with great passion towards his work. He is a professional 3D artist and motion graphic designer. He’s been a 3D artist since 1999 and has since worked for various companies in Syria, Saudi Arabia and various other places.

Amer studied in Syria…!

Mai has been working for Motif since 2019. Graduated from the University of Ottawa, With a Mass Communication Bachelor, Broadcasting Major in 2015.
She has experience in Digital Marketing such as Social Media Management, Content Creation, and Digital Marketing Campaigns. With a passion for media and marketing. She worked with multiple nationality clients and got accustomed to various cultures.

During college years she was the talent manager in AIESEC a student exchange organization and volunteered in Chelyabinsk Russia in 2014.

A certified digital product designer with an advertising & graphic design background also I possess the ability to juggle multiple roles due to the nature of the agencies background that I dealt with.

I believe in continuous learning & development as there are always more, better & higher goals to aim for,

Originally I graduated with a degree in computer networks.

Nawar is Motif’s Account Manager with responsibilities across different accounts. She joined us in 2018 and brought with her 13 years of experience working in top-tier agencies in Jordan, handling the business of KIA Motors, Nabil Foods, and The Group. 

Her interest in advertising and big corporate-sponsored events drove her to major in Marketing at Yarmouk University, and the reward she gets from seeing her own marketing campaigns come to life fuels her strong passion for advertising.