Fadi is Motif’s founder and CEO since it started in London in 2011. Under his leadership, Motif has successfully expanded to Qatar in 2014 and Turkey in 2016. Those who know Fadi appreciate his natural ability to deal with challenges smoothly and creatively.
In addition to his positive attitude, he works tirelessly to ensure cohesive links between Motif’s international offices for optimal level of performance.
Fadi holds a degree in Business with a passion for marketing, especially within creative settings. He believes team spirit is a driving force to achieve ultimate success, a belief which proved true under his leadership of a team of 50 creative artists from different cultural backgrounds. For him, Motif is not just a business but rather a way of life that he enjoys, values and look forward to.
In addition to business, Fadi is passionate for art and human innovation. He has worked on various art projects including his first artistic book Colours in the Times of Revolution and many art exhibitions which he co-curated with other artists in London.
Fadi believes in education as a solution for all problems. That’s why he founded Mosaic, a successful humanitarian initiative helping many in deprived areas to continue their education.
Evolved ideas are often dull, that’s why I am always looking for disruptive and ground breaking ideas to create art. I believe that diversity can achieve what others think is inconceivable and make a real change in the world.