Alaraby TV is a television network aimed to be the voice of its young Arab viewers. Motif was approached to design and produce a visual template for songs to be used as fillers.
Motif’s animation team had a broad vision for the videos that would tell the story of the songs with lyrics. The songs spoke about different causes and the visualization was aimed at complementing the cause thus making each song a separate project. The songs make statements about protests, tyranny, the increasing gap between the rich and poor and the existing politics.
Our team worked on thirteen different songs, each with a different visual style ranging from typography to character animation and graffiti art to make the message of each song unforgettable.