Weill Cornell Medicine-Qatar is a prestigious medical institution delivering world-class education. Motif was asked to implement a brand identity over their sales brochures, symposiums, magazines, leaflets, and events.
Our approach was to stand out by designing a bold and contemporary identity across all spectrum of communication.
Taking inspiration from the iconic Weill Cornell logo, we created a distinctive brand identity to give people an instant sense of the organization. We designed the identity to be an embodiment of the personality of Weill Cornell Medicine-Qatar. It combines boldness and real human warmth with the credibility of ‘Get-it-done drive’. The core proposition, colors, and design were used to inspire every part of our creative development ranging from student magazines, sales brochures, symposiums, leaflets, certificates, workshops to event backgrounds.
The new brand identity benefitted Weill Cornell Medicine-Qatar to strengthen their image among partners thus improving the ability to attract top talent, as they continue their mission to deliver the finest care and the best possible outcomes for their patients.