Broadcasting from its headquarters in London, Alaraby Television Network is a platform for the Arab youth aspiring to be the voice of its viewers everywhere. Motif was chosen to develop and implement a digital marketing campaign that would help create awareness of the channel’s programs.

In line with the objectives, Motif provided a comprehensive analysis of all the programs taking into account the accessibility of Alaraby TV throughout the Gulf and Levant region.

In terms of targeting, having multiple shows with different target audiences, we wanted to make sure we were hitting a varied audience. Hence we employed a thorough and methodological process to define the audience for each program.

We designed and delivered holistic strategies and campaigns by putting the countries in categories and promoting the programs on the channels that suit both the audience and the region. To ensure maximum impact, the team re-allocated budgets for the ads based on the performance of the ads.