Broadcasting from its headquarters in London, Alaraby Television Network is a platform for the Arab youth aspiring to be the voice of its viewers everywhere. Motif was chosen to develop and implement a digital marketing campaign that would help create awareness of the channel’s programs.
Our goals were to raise awareness about the existing tv programs and promote newly released programs. Given the objectives that needed to be met, Motif facilitated a comprehensive insight process of all the programs taking into account the accessibility of Alaraby TV across the Gulf and Levant regions.
In terms of targeting, having multiple shows with different target audiences, we wanted to make sure we were hitting the varied audience. Hence we employed a thorough and methodological process to define the audience for each program. We designed and delivered holistic strategies and campaigns by putting the countries in categories and promoting the programs on the channels that suit both the audience and the region. To ensure maximum impact, the team re-allocated budgets for the ads based on the performance of the ads.
Our dynamic approach exceeded the KPI, enabled Alaraby TV to successfully raise awareness and increase the number of viewers. It has also empowered them to release their new programs in a way that best suits their audience.