Doha Historical Arabic Dictionary is a project by Doha’s leading research institution, Arab Centre for Research and Policy Studies aimed at compiling the Arabic lexicon in a historical dictionary. The challenge was to create an impactful event to celebrate and launch this dictionary with an objective to demonstrate the story of the project from its inception to completion and to create content that can engage everyone, not just professional researchers.
Motif teamed up with Doha Arabic Dictionary to design an experience to take guests on a journey of the dictionary from scratch.
We flipped the traditional style of the launching event and meticulously devised the event to creatively tell the story of the dictionary. Motif organized the events’ running order, created all the needed content as well as providing all of the event’s coverage from photographers, videographers and TV.
We designed an elaborate set and installed dynamic displays to evoke the feeling of watching a movie.
The format featured a series of animation videos to highlight the importance of the project by narrating the story in a shareable, simple yet engaging way without overwhelming the audience along with emcee talking between the sections.
While creating the animation series we decided that the best way to demonstrate the Arabic language is through a poem and Arabic typography. The narration of the videos was one of the most critical points that why Motif collaborated with the Leader of the Lebanese Artists Union Gehad Alatrash to narrate the content perfectly.
We shot and produced around six videos including an explainer video and promotional video for social media channels.
The event was attended by the Emir of the State of Qatar and other big titles of the Arabic community. The guests embraced the novelty of the event. The event was a huge success and the animated series engaged all the audience and it sparked an idea for another big project.