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    Mofa promoting qatar

    • Product Design
    • Film Production
    • Content Development

    The Brief

    One of the projects we worked on with the ministry of foreign affairs was Promoting Qatar project. In this project, the ministry’s goal was to showcase Qatar.

    • Product Design
    • Film Production
    • Content Development

    Approach

    Motif was tasked to create all of the promotional material for “Promoting Qatar” campaign. Through workshops with the ministry highlighted some key points and guidelines to start creating and designing the material.

    • Product Design
    • Film Production
    • Content Development

    Qatar book

    The main item was Qatar book, A book to highlight Qatar’s culture and to promote Qatar tourism. We worked on the book from A to Z, starting with sketching the whole book then creating all the copywrites needed. Our photography team took a lot of breathtaking shoots of Qatar to be used in the book.

    • Product Design
    • Film Production
    • Content Development

    solution

    Our team also worked on a movie highlighting Qatar to be broadcasted in all the embassies, using the book’s material and shooting more material of the hidden gems of Qatar. To complete the promotional material, we created gift items with a very unique design, a diamond cube with pictures of Qatar.

    • Product Design
    • Film Production
    • Content Development

    outcome

    The book was published in four languages Arabic, English, Spanish, and French. On Qatar’s national day. The book, gift items, and the movie were distributed on all Qatar embassies all around the world.

    • Product Design
    • Film Production
    • Content Development
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