Among the projects, we worked on with the ministry of foreign affairs is the Promoting Qatar project. The goal of this project was to convey Qatar’s positive aspects.

Motif was tasked to create all of the promotional material for “Promoting Qatar” campaign. Through workshops with the ministry highlighted some key points and guidelines to start creating and designing the material.

The main item was Qatar book, A book to highlight Qatar’s culture and to promote Qatar tourism. We worked on the book from A to Z, starting with sketching the whole book then creating all the copywrites needed. Our photography team took a lot of breathtaking shoots of Qatar to be used in the book.

Our team also worked on a movie highlighting Qatar to be broadcasted in all the embassies, using the book’s material and shooting more material of the hidden gems of Qatar. To complete the promotional material, we created gift items with a very unique design, a diamond cube with pictures of Qatar.