Ooredoo is a leading international communications company with a customer base of more than 100 million across the Middle East, North Africa, and Southeast Asia. They are the leading communications company, delivering world-class services for consumers, businesses, residences, and organizations in Qatar.

Oreedoo chose Motif to create a more compelling experience for customers in order to meet the growing demand within Oreedoo.

The challenge was to provide a user-centric experience that is immersive and engaging across the suite of Omni-Channels digital platforms.

We started with understanding the needs, therefore we conducted stakeholder interviews and ran workshops to understand business challenges and needs.

This was followed by extensive qualitative and quantitative research studies to understand the current customer/user experience of each channel.

Through a series of workshops and interviews, Archetypes/Personas & Usage scenarios were created in order to understand Oreedoo’s users.

Based on the recent research and taking into consideration the competitive analysis, stakeholder workshops, and previous research studies, we created the information architecture for both, Consumer and Business sites.

We also took into consideration a content inventory performed on the site to identify redundant information, missing content, and ways to consolidate
content.

The new content has a new personality as we deliberately made it a bit personal and relatable with the use of everyday jargon and straightforward call-to-action. The same approach was implemented in designing the mobile app and other digital channels.

Following the previous steps, we crafted a new design language to meet real user cases and confirmed the compatibility of our solution by user testing.

Through an iterative design process in collaboration with Oreedoo, we ensured that the new design injected creative flair and had a visually engaging design.

Our architecture approach removed all visual barriers to create a simple, fully responsive, and immersive design with imaginative iconography that is easy to understand and recognize.

To ensure consistency across future online communications, we prepared a guideline to our partners on how to use the Ooredoo digital brand identity on all digital platforms.

We materialized the core values of Ooredoo and implemented the same approach in the mobile App design process and the other design channels.