In Qatar, Padelo is a pioneering business in the world of Padel sport. The requirement was to build an identity from scratch and develop a simple and contemporary brand identity.
Padel is a form of tennis that is easy to play, fun and extremely sociable. It’s a fairly new sport in Qatar but remarkably fast-growing. In Qatar, Padelo wanted to be a pioneer in this field by offering the public what they’re looking for in this sport. So we turned this goal into a brand idea to be communicated across every area of the business.
As a fairly new sport in Qatar, we held research and a planning meeting with the founder of Padelo. They shared their thoughts which allowed us to put a comprehensive plan of action. By utilizing the originality of the game and the colour of the logo, we created a brand that could confidently fulfil its mission to its fans in the country.
The logo was inspired by the language of the original country of Padel sport which is Spanish. The simple logo and wordmark worked together and served the purpose of the business which in this case is coaching. Our photography team took fascinating pictures and films of the activities run by the coaches and the services offered by Padelo. We developed a persuasive layout, provided engaging content, as well as creative design and development.