RESTAURANT MARKETING | Motif Agency

FARZI CAFE

Building a digital presence for a new Indian Bistro opening in Doha with launching awareness campaigns and curating suitable content.

Digital Marketing
Photography
Content Development

THE BRIEF

Farzi Café is a modern Indian bistro conceived by the famous Indian Chef Mr. Jiggs Kalra with franchises around the world.

Digital Marketing
Photography
Content Development

CHALLENGE

Our goal was to build a digital presence from scratch for Farzi Cafe Doha. However, in a buzzing city such as Doha, the challenge was to build a loyal fan base through digital marketing to increase ROI.

Digital Marketing
Photography
Content Development

APPROACH

Focusing on Farzi’s strength points we created our strategy to run a catchy engaging account.

When a new business opens in a market, its digital presence must be catchy and engaging. With Farzi Cafe we focused on the illusion it creates with its cuisine in addition to the variety of colors and flavors of its menu.

Digital Marketing
Photography
Content Development

SOLUTION

In a collaboration between the photography team and content creators, we planned and launched an awareness campaign to create a buzz about the opening besides the regular posts on three platforms; Instagram, Facebook & Snapchat to maximize our reach.

To engage and interact with our audience, we ran several competitions as well as highlighted Farzi Cafe’s menu as an interactive story on Instagram, our main platform.

Digital Marketing
Photography
Content Development

THE EXTRA FACTOR

To add more “spice” to our content we focused on Farzi’s smoke, an important item Farzi adds to their dishes and it added excitement to the revealing of their dishes on social media. Our content creators highlighted the artistic side of the business along with their flavourful food and classy restaurant.

Digital Marketing
Photography
Content Development

ORGANIC FOLLOWERS

+50%

ENGAGEMENT RATE

+30%

CONTEST FOLLOWERS

+50%

COFFEE SHOP MARKETING

Brand
Digital Marketing