ub hub
UB Hub was a special project with a revolutionary concept, a place where you can study, work, and relax.
- Visual Identity
- Spatial Design
- Brand Experience Design
The Brief
Motif was titled to design everything for UB Hub starting from the brand identity until their place experience.
- Visual Identity
- Spatial Design
- Brand Experience Design
Approach
Starting with designing the look and feel of the brand we created the brand’s identity that reflects the brand’s story. UB Hub aims to change its visitors’ mood and environment. The unique thing about UB Hub is that it has different zones for different moods. It was challenging to design the different zones for different moods, with different decorations and seating arrangements without losing the brand’s identity.
- Visual Identity
- Spatial Design
- Brand Experience Design
solution
To enhance the experience we are creating we added QR code on the coasters so the visitors can choose their own music and create their own experience in the chosen zone.
- Visual Identity
- Spatial Design
- Brand Experience Design
SUMMARY
Motif team successfully designed both the brand identity and the cafe layout that perfectly reflected the brand story and vision. As well as a user-friendly mobile application to create the brand’s unique experience.
- Visual Identity
- Spatial Design
- Brand Experience Design
